Podcast Production Services President Dan Roberge Radio Interview.
Dan was interviewed about Podcasting on the "Woody Woodland Show" this morning, you can hear the interview HERE
Hope you enjoy it and find it informative.
Podcast Production Services features a wide range of services. Everything you need to create and deliver your Podcast.
Podcast Production Services President Dan Roberge Radio Interview.
Plug-ins and podcasting tools for Vista will likely come from third-party developers, Aaron Coldiron, a Microsoft product manager, said on Friday at the Podcast and Portable Media Expo in Ontario, Calif.
Although Microsoft has no plans to build a podcast aggregator into Vista, "the company is thinking about it," Coldiron confirmed. "It's on Zune's list of features."
The word came after Los Angeles radio host Leo Laporte rallied podcasters Friday during a keynote speech at the conference aimed, in part, at encouraging the Redmond, Wash., company to add a podcast aggregator and tools.
"They have to put it into Media Player on XP," said Colligan, a developer in Microsoft's Most Valuable Professional (MVP) program. "Zune could become the hottest thing for podcasters."
Believing third-party software developers could create the podcast tools for both Zune and Vista, Colligan wants Microsoft to handover the project to the MVPs and let them create the $10,000 worth of code needed to make it work.
Vista and Zune might lack the podcasting tools for easy publishing, but Microsoft's Coldiron touted RSS features in IE7 that will send the audio and video files straight to listeners.
IE7 will have a RSS feature with an easy-click button enabling users to save the feeds to their Internet browser favorites, reading each tag similar to a Web page, Coldiron said. These's also an option to have them sync up directly with Outlook.
"Unfortunately, we don't have a feature set that deals directly with podcasts," Coldiron said. "There's a ton of stuff we would like to add, but we are focused now on shipping a good product."
Podcasters would welcome new tools and distribution methods. Bruce Murray, who produces and hosts a podcast called The ZedCast from Canada, said as a listener it doesn't make much difference whether Microsoft incorporates podcasting tools into Vista and Zune.
"As a podcaster it does," Murray said, because it would make it easier for podcasters to reach the millions of potential listeners who have Windows-based computers and media players.
Haywood, Calif., podcaster Sarah Chavis also believes easy-to-use tools in a Windows environment would entice those who are not tech savvy to embrace podcasting.
"Would it grow without Microsoft?" Chavis said. "Of course, those of us in the space won't let it die. But in Microsoft, the ramp up would be a lot faster."
Chris Gondek produces and hosts two types of podcasts for The Invisible Hand from Portland, Ore.
The "enhanced version," for Apple iPod listeners, lets podcasters add links, cover art, and indexes for easy click-through. The M4P file produced with an Apple chapter tool will only play on QuickTime, iTunes, or an iPod, Gondek explained.
Listen to feedback from podcasters at the Podcast and Portable Media Expo here.
Surfing the Internet for Spoken Words
One of the charms of Internet video and audio is that Web sites featuring such offerings are largely free of the advertising cluttering television and radio.
That may be about to change.
Several small companies are starting to pitch advertising links using their software that will search every word spoken in Web-borne video soundtracks or Internet audio programs known as podcasts. The new technology, from companies including Podzinger Inc., TVEyes Inc. and Blinkx Inc., uses voice-recognition software to translate spoken words into text or audio-wave forms that can then be searched.
Identifying spoken content of audio and video clips results in more-relevant results when using a search engine to look for a particular item or topic. From there it is only a short step to also use the new technology to match related advertising with the search results -- much as Google Inc. and others do for searches of text-based material.
Major search portals, including Google, already offer searches for videocasts and audiocasts. But they search for text "tags" -- a few words of summary created by the producers of the content that may not fully describe all the content of the audio or video material.
The new technology makes it possible to take a searcher directly to the portion of a podcast or video where the speaker discusses specific topics of interest, such as mutual funds, cholesterol or Lindsay Lohan. On the side, the search page can display ads supplied by Google or Yahoo Inc. based on the search term, with the site that serves as the host for the search getting a cut of the ad revenue.
Podzinger, of Cambridge, Mass., which provides audio search on its site and for some partners, says the ability to find words in videos fills a huge gap. "Audio and video have been a black space that cannot be discovered by traditional search engines," says Alex Laats, Podzinger's chief executive.
Also, the traditional "tag" searches typically take the searcher to the beginning of what may be a very long audio or video interview, for example, without telling the searcher how to quickly hear or see what they want.
Software products from TVEyes take the Web surfer directly to the place in the video where the search word is spoken in podcasts available at Evoca.com, a podcast-hosting site based in Savannah, Ga. David Ives, president of TVEyes, Fairfield, Conn., says his company's PodScope software also will analyze advertising clips for key words that are relevant to a user's search so ads can be matched with search requests. He says Time Warner Inc.'s AOL is testing PodScope search podcasts.
With the spread of video and audio on the Internet, "The ability to target advertising to content is a major leap forward," says Allen Weiner, an analyst with Gartner Inc. He says it may spur "monetization of video."
Blinkx, of San Francisco, provides search technology to sites like FoxNews.com and Lycos.com. It also sees opportunities to sell search-related advertising for audio and video content related to travel and personal finance.
The new search technology captures only part of the Web's audio content. Podzinger says it is indexing for search some 300,000 regular podcasts, or 30% to 60% of the estimated 500,000 to one million podcasts available on the Internet.
Even the best speech-recognition technology has trouble understanding many speakers. People with accents or colds confuse it. Music in the background causes trouble. Suranga Chandratillake, founder and chief technology officer of Blinkx, says accuracy ranges from 60% on amateur videos to close to perfect for trained newscasters in professional studios.
Searches often return many irrelevant videos. For example, looking for "online investing" on Lycos, which uses Blinkx software, gets 19 results including, logically enough, an interview with a low-priced stock-trading firm but also, inexplicably, a BBC-TV clip about a nurse murdering elderly patients.
Still, the speech-recognition technology picks up many words and takes the searcher directly to the relevant portion of the recording. For example, if a Boston sports fan wants to find out if outspoken Red Sox pitcher Curt Schilling has ever opined on New England Patriots quarterback Tom Brady, he can search the Internet archives of sports-talk station WEEI for "Schilling Brady" and find a link. Not surprisingly, Mr. Schilling thinks Mr. Brady is great: "I'm a huge Patriot fan for a lot of character reasons. Is there any doubt that Tom Brady is going to make the four guys he throws to good?" Mr. Schilling asks.
Bill Alfano, director of marketing for Entercom Inc., based in Bala Cynwyd, Pa., says his company started using Podzinger last month at its Boston sports-talk station WEEI because "we were blown away by the technology."
He says it provides a way to let the 100,000 WEEI listeners who have registered at its Web site retrieve segments they might have missed. The station hasn't started to link ads on its Web site to the audio search capability, but Mr. Alfano thinks there is potential. "If Tom Brady says, 'I love to go to the Pro Bowl,' at the end we could run an ad for a trip to the Pro Bowl. People almost expect that," he says.
Mr. Ives of TVEyes says that on sites it has indexed, PodScope continuously looks ahead 30 seconds as a viewer watches a video. Then "it puts a contextually relevant clickable ad near the organic content," without interrupting the video the way a traditional video ad would. He says that "in early tests we find the click-through rates are a multiple" of clicks on random ads.
One believer in the technology is Leo LaPorte, who hosts radio shows and podcasts about technology. Mr. LaPorte, who produces 50 hours of programming a month, plans to start using Podzinger on his sites next week.
With the technology, he says, listeners who want to hear again what he said during a program about Fujifilm's Finepix digital camera, for example, can search and find it. Then the search engine can provide click-through ads from half a dozen photo stores with prices for the camera. "It's considered a service" by searchers, he says, and he can get $5 to $25 each time listeners click on ads after such searches.
Mr. LaPorte says he is hopeful that audio search will boost his revenue from "a couple of hundred thousand a year now to over $1 million a year. For a guy working in an attic, it's a viable business."
"Now there's an opportunity to use podcasting in the enterprise. Podcasting can be used for audio white papers, meeting recaps, product demos and virtual conferences. Your employees will be able to catch up on their work while commuting to the office (or exercising). They'll love it."
Think the U.S. government taxes American companies too much? Then you may be interested in the debut podcast issued today by the Tax Foundation, a research group in Washington, D.C.
In the podcast, the foundation talks with R. Glenn Hubbard, Dean of the Columbia Business School and former Director of the President's Council of Economic Advisers. Hubbard makes the case that the U.S. corporate tax system is more economically damaging than comparable taxes in other nations.
The interview, titled "R. Glenn Hubbard on Corporate Tax Reform," is available online at www.TaxFoundation.org/podcast.
The foundation plans to publish a podcast each Tuesday.
The advantages of Podcasting.